Sustainable Medical and Wellness Destinations: Client-, Result- and Innovation-Focussed Case Studies
Marketing | Health and wellness tourism | Medical tourism | Spa tourism
In a first client-focussed section (Part 1), Rosa Maria Riveiro Conde, Andrés Mazaira and Patrício Ricardo
Soares Costa surveyed customers of northern Portuguese thermal tourism units about their perceptions of
the service quality (Chapter 1.1). Joaquim Antunes th...