publication . Book . 2013

Sustainable Medical and Wellness Destinations: Client-, Result- and Innovation-Focussed Case Studies

Alexandra Marta-Costa;
  • Published: 01 Jan 2013
  • Country: Portugal
Abstract
In a first client-focussed section (Part 1), Rosa Maria Riveiro Conde, Andrés Mazaira and Patrício Ricardo Soares Costa surveyed customers of northern Portuguese thermal tourism units about their perceptions of the service quality (Chapter 1.1). Joaquim Antunes then relates the results of a questionnaire he distributed among clients at similar businesses in the centre of Portugal in order to highlight the importance of relationship marketing for the medical and wellness tourism branch (Chapter 1.2). Finally, Mei-Ting Hsieh and Timothy Lee present the outcome of their questionnaire survey, carried out at Taiwanese (thermal or mineral spring) spa destinations to d...
Subjects
free text keywords: Health and wellness tourism, Medical tourism, Spa tourism, Marketing
17 references, page 1 of 2

2.1. Socioeconomic Impacts of Health Tourism: An Analisys of a Portuguese Programme .......................................46 Maria João Carneiro, Celeste Eusébio, Elisabeth Kastenholz and Helena Alvelos 2.2. Critical Analysis of the Australian Spa Hotel Industry ..................................................................................................................60 Timothy J. Lee

2.3. Ryokan Facilities in Japan Compared With Spa Hotels in Australia ......................................................................................71 Timothy J. Lee and Boram Lim

Part 3 INNOVATION Focussed Case Studies ........................................80 3.1. Well-being in Spas: Residents' and Tourists' Perspectives ..........................................................................................................81 Ana Isabel Renda, J. da Costa Mendes and P. Oom do Valle

3.2. Thermal Tourism Through the Audiovisual Sector - A New Tool for Promotion: The Case of Ourense, Thermal Capital ............................................................................................................................................................................................................93 Noelia Araújo Vila e José Antonio Fraiz Brea

3.3. Health and Wellness in the Guadaíra Basin, Spain ........................................................................................................................109 J. Raúl Navarro García e Frederico Alvim

3.4. Rural Well-Being Tourists: Online Information Search Behaviour ......................................................................................124 Anja Tuohino and Juho Pesonen

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Kangas, H., Tuohino, A., 2008, Lake wellness - Uusi itäsuomalainen innovaatio? Matkailututkimus, Vol. 4(1), 23-41.

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Kulczycki, C., Lück, M., 2009, Outdoor adventure tourism, wellness and place attachment, in Bushell, R., Sheldon, P. J. (eds.), Wellness and Tourism. Mind, Body, Spirit, Place, Congniznat Communication, New York, 165-176.

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17 references, page 1 of 2
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publication . Book . 2013

Sustainable Medical and Wellness Destinations: Client-, Result- and Innovation-Focussed Case Studies

Alexandra Marta-Costa;