publication . Doctoral thesis . 2016

Influencing Health Behaviors via Short Message Service (SMS): Evidence for Best Practices From Dar Es Salaam, Tanzania and Xi’an China

Heitner, Jesse;
Open Access English
  • Published: 01 Jan 2016
  • Publisher: Harvard University
  • Country: United States
Abstract
Text messaging, also known as short message services (SMS), is a burgeoning innovation area showing promise in eliciting health behavior changes. This dissertation details two intervention trials that each comparatively tests the efficacy of different text message sets intended to improve behaviors. In light of pervasive road traffic injuries amongst young men in Tanzania, the first intervention tested messaging strategies aimed at increasing helmet wearing amongst commercial motorcycle taxi drivers. Participants (N=391) were randomized to receive either: 1) social norming messages emphasizing society’s positive stance on helmets; 2) fear appeal messages emphasi...
Subjects
free text keywords: Health Sciences, Public Health
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