publication . Doctoral thesis . 2013

Encouraging Healthful Dietary Behavior in a Hospital Cafeteria: A Field Study Using Theories from Social Psychology and Behavioral Economics

Mazza, Mary Carol;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Harvard University
Abstract
Public policy efforts to curb obesity often adhere to a rational actor model of human behavior, asserting that consumer behavior will change provided proper economic incentives, nutritional information, and health education. However, rigorous academic research related to such questions remains limited in scope and appears inconclusive as to the success of such economic and cognitive interventions. In contrast, research in social psychology and behavioral economics suggests that decision making is partially based on heuristics, or rules of thumb, and susceptible to powerful cognitive biases. External cues can subtly influence decision making in powerful ways. ...
Subjects
free text keywords: Organizational behavior, Psychology, Public health, behavioral economics, cognitive bias, decision making, food, psychology, public health
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