publication . Conference object . Research . 2010

Consumer’s attitude and perception of fresh seafood products: cognitive effects on behaviour buying

Gouin, Stéphane; Mesnildrey, Lucile; Lesueur, Marie;
Open Access English
  • Published: 01 Jun 2010
  • Publisher: HAL CCSD
  • Country: France
Abstract
Projet COGEPECHE - financé par FranceAgriMer; la Région Bretagne et l'AGLIA; Since 2004, the French fishery field has had to cope with a levelling off of consumption of fresh seafood products whereas the consumption of processed seafood products is increasing. Nowadays, consumers prefer easier products: fresh deli products, easy to cook or ready to consume. Therefore, fresh seafood products do not seem to fulfil current consumer demand intrinsically (aspect, taste) and extrinsically (cooking methods, use, origin, brand and price). In order to understand the evolution of consumers’ needs (attitude and perception), several behavioural studies have been conducted w...
Subjects
free text keywords: fresh seafood products, cognitive dissonance, behaviour buying, attitude, perception, behavior, consumers, france, europe, comportement, consommateur, [SDV]Life Sciences [q-bio], fresh seafood products;cognitive dissonance;behaviour buying;attitude;perception
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Conference object . 2010

7. Aspect 8. Fillet 9. Without bones 10. Origin 1. Cutted 2. Wild origin 3. Thin fish 4. Without bone 5. Freshness 1. Cutted 2. Wild origin 3. Thin fish 4. Without bone 5. freshness 1. Wild origin 2. Thin fish 3. Without bone 4. Cutted 5. Freshness 6. Omega 3 1. Wild origin 2. Thin fish 3. Cutted 4. Omega 3 5. Without bone 6. freshness

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