Are personal values related to sustainable attribute choice

Research, Contribution for newspaper or weekly magazine English OPEN
Mueller, Simone; Sirieix, Lucie; Remaud, Hervé;
  • Publisher: Academy of Wine Business Research
  • Subject: Schwartz’s personal values | marketing | consommation humaine | environmental concern | durabilité | attribut | PREOCCUPATION ENVIRONNEMENTALE | vin | sustainable wine attributes | choix | comportement des consommateurs

Purpose: A cross-cultural study with large representative samples analyses to what degree Schwartz’s personal values and environmental concerns are related to consumers’ choices of wine with sustainable characteristics. <br/>Methodology: Across seven countries, the attr... View more
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