Collective place branding - an alternative strategy for territorial development compared to geographical indications?

Conference object, Research English OPEN
Donner, Mechthild;
  • Publisher: HAL CCSD
  • Subject: [SHS.GESTION]Humanities and Social Sciences/Business administration | marque collective | [ SHS.GESTION ] Humanities and Social Sciences/Business administration | identité territoriale | sud de la france | indication géographique | Gestion et management | Business administration | développement local | maroc

Geographical Indications (GIs) protecting the origin of specific food products are expanding worldwide and promoted as first order tool for agricultural and local development in developing countries. At the same time, collective place brands are adopted by public and pr... View more
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