As motivações do eWom entre os utilizadores do Facebook

Master thesis Portuguese OPEN
Carvalho, Gilmara Souza;
(2015)
  • Subject: eWom negativo | Facebook | eWom positivo | :Ciências Sociais [Domínio/Área Científica] | Consumidor

O avanço da internet e a larga utilização das novas plataformas de comunicação on-line permitem aos consumidores partilhar conselhos, dar sugestões, acrescentar informações sobre produtos, marcas, empresas e serviços com uma infinidade de outros consumidores. Esta parti... View more
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