publication . Bachelor thesis . 2016

El artista como producto en Corea del Sur: EXO y el fenómeno fan

Hurtado Olmos, Lorena;
Open Access Spanish; Castilian
  • Published: 20 Oct 2016
  • Publisher: Universitat Politècnica de València
  • Country: Spain
Abstract
[EN] On the following Final Degree Project, there will be some research about the South Korean Pop Culture. The study will be based on its music industry, and it will analyze how it raises artists that become idols to the eyes of young people, creating a truly mass phenomena. To achieve this, an analysis of the K-Pop band EXO will be done, which success in the last years, has helped to popularize the genre, not only in Asia, but in most of Western countries. It will explain the commercial image of these idols, the national and international promotion of the band, the marketing campaigns used by the company (SM Entertainment) through social media, and what they o...
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free text keywords: South-Korea, Idols, Mass phenomena, Fans, Marketing, EXO., Corea del Sur, Ídolos, Fenómeno de masas, Transmedia, COMUNICACION AUDIOVISUAL Y PUBLICIDAD, Grado en Comunicación Audiovisual-Grau en Comunicació Audiovisual
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