The Effects of Cognitive Appraisal and Emotion on Consumer Behavior: The Critical Role of Recollection in the Luxury Cruise Setting

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Joo, Eunkyung; Shin, Hyejin; Kim, Insin; Choi, Jinsung; Jang, Junhwa; Hyun, Sunghyup;
  • Publisher: Editorial Universitat Politècnica de València
  • Related identifiers: doi: 10.4995/CARMA2016.2015.3135
  • Subject: web data | internet data | big data | qca | pls | sem | conference

Abstract de la ponencia [EN] The purposes of this study were: (1) to integrate the cognitive appraisal theory and script theory; (2) to examine the bonding character of recollection; and (3) to assess the relationships between consumers ‘appraisals, positive... View more
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