Assessing the intangibles transferred in franchise businesses

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Rodríguez, Axel; Caballer Mellado, Vicente; Guadalajara Olmeda, María Natividad;

[EN] In franchise systems, trade relationships between the franchisor and franchisee to exchange intangible resources for a franchise fee and subsequent payments are set up. This article provides data obtained by personal surveys on the restaurant industry franchise sys... View more
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