Market-oriented new product development of functional beverages
Sorenson, Douglas J.
- Publisher: University College Cork
Functional food and beverages market | New product development | Probiotic orange juice | Chilled nutrient-enriched orange juice | Stimulant soft drinks | Food industry and trade--Ireland | Non-alcoholic beverage industry--Ireland | Functional foods | New products--Marketing | Probiotics | Beverages--Marketing
Strategic reviews of the Irish Food and Beverage Industry have consistently emphasised the
need for food and beverage firms to improve their innovation and marketing capabilities, in
order to maintain competitiveness in both domestic and overseas markets. In parti...