Market-oriented new product development of functional beverages

Doctoral thesis English OPEN
Sorenson, Douglas J.;
  • Publisher: University College Cork
  • Subject: Functional food and beverages market | New product development | Probiotic orange juice | Chilled nutrient-enriched orange juice | Stimulant soft drinks | Food industry and trade--Ireland | Non-alcoholic beverage industry--Ireland | Functional foods | New products--Marketing | Probiotics | Beverages--Marketing

Strategic reviews of the Irish Food and Beverage Industry have consistently emphasised the need for food and beverage firms to improve their innovation and marketing capabilities, in order to maintain competitiveness in both domestic and overseas markets. In parti... View more
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