Economic sustainability in franchising: a model to predict franchisor success or failure

Article English OPEN
Esther Calderon-Monge; Ivan Pastor-Sanz; Pilar Huerta-Zavala;
(2017)
  • Publisher: MDPI
  • Journal: issn: 2071-1050
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su9081419
  • Subject: Spain | Franchise | TD194-195 | Renewable energy sources | Lasso regression model | Survival | TJ807-830 | Industrial management | GE1-350 | Environmental sciences | Empresas-Gestión | Environmental effects of industries and plants | Economic sustainability

As a business model, franchising makes a major contribution to gross domestic product (GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic sustainability. In this study, such a model was developed by applying Lasso regress... View more
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