publication . Master thesis . 2010

Corporate social responsibility: an empirical analysis of portuguese SMEs

Moreiras, Nuno Duarte Gomes;
Open Access English
  • Published: 01 Jan 2010
  • Publisher: Instituto Superior de Economia e Gestão
  • Country: Portugal
Abstract
Mestrado em Marketing Corporate Social Responsibility has been a topic of academic and managerial discussion for several years. This subject gave birth to an extensive field of study and literature that has been gradually developing to a modern view, characterized by a broad view of social responsibility and a perception of benefits resulting from social action initiatives. Can CSR, in fact, affect an organization's performance indicators? Findings seem to unveil a positive answer concerning this issue. This quantitative study uses data gathered through a self-administered postal questionnaire to 108 small and medium-sized Portuguese organizations, concerning th...
Subjects
free text keywords: Corporate Social Responsibility, Sustainability, SMEs, Portugal, Organizational Performance, Responsabilidade Social, Sustentabilidade, PMEs, Ética de Negócio, Desempenho Organizacional
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Master thesis . 2010
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