publication . Bachelor thesis . 2015

Marketing plan of Vips Jeans

Marzá Mallol, Adrià;
Open Access English
  • Published: 01 Jan 2015
  • Publisher: Universitat Jaume I
  • Country: Spain
Abstract
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015 The following work shows the Marketing Plan of Vips Jeans, this company is specialized in the commercialization of fashion-forward. His shop in the street ‘En medio’ in Castellón sells clothing, shoes and accessories of the best current brands. This company has been operating since 1988 and their main Competitive Advantage is the social prestige among Castellón consumers, acquired during these 26 years. The main feature of Vips Jeans is that adapt at all times to fashion trends of female and male markets, selling premium brands. Currently it sells more than 10 different top brands, ...
Subjects
free text keywords: Grau en Administració d'Empreses, Grado en Administración de Empresas, Bachelor's Degree in Business Administration, Marketing estratégico, Construcció de marca (Màrqueting), Màrqueting
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