Messages with Impact: Creativity in Traditional Outdoor Advertising Platforms in Castellón

Article English OPEN
Breva Franch, Eva; Balado-Albiol, María-Consuelo; Rutherford;
(2013)
  • Publisher: Online Journal of Communication and Media Technologies
  • Subject: Creativity | Traditional Outdoor Advertising Platforms | Castellón | Warrington

Outdoor advertising is currently undergoing a transformation as both the variety and popularity of digital platforms increases. This will inevitably involve significant changes in both the conception and production of advertising materials designed for digital platforms... View more
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