publication . Article . 2015

The Music Video Value Chain: Music Video into Cultural Industries’ Commercial Circuits

Jennifer Rodríguez-López; Ignacio Aguaded;
Open Access Spanish; Castilian
  • Published: 01 Jan 2015
  • Publisher: Asociación adComunica
  • Country: Spain
Abstract
The music video is part of the cultural industries as a commodity produced by record companies. It is based on a theme song for the construction of an audiovisual product and at the same time sold other items like disk. This dual nature makes the music video a cultural product itself and a promotional tool for other items in the entertainment industry. This paper raises the value chain of the music industry through various agents involved for subsequent extrapolation to the music video as a product of the culture industry. It aims to show the internal structure of the phonographic industry during the phases of development, marketing and distribution of the produ...
Subjects
free text keywords: Vídeo musical, Industria discográfica, Industrias culturales, Cadena de valor, Promoción, Distribución, Music video, Phonographic industry, Cultural industries, Value chain, Promotion, Distribution, Vídeo musical; industria discográfica; industrias culturales; cadena de valor; promoción; distribución., Music Video; Phonographic Industry; Cultural Industries; Value Chain; Promotion; Distribution.
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