publication . Master thesis . 2017

A Comparative Analysis of Social Media Marketing by Transportation Network Companies in the Sharing Economy

Heymans, Alice;
Open Access English
  • Published: 01 Jan 2017
  • Country: Belgium
The sharing economy is a new business model rapidly expanding. In transportation, many people use innovative services proposed by ride-hailing mobile applications. These technological platforms, operated by networking companies, rely extensively on social media to promote their services, and reach new customers (riders) and providers (drivers). This dissertation focuses on e-marketing communication. It makes a comparative analysis of the information published on several social media (Facebook, Twitter, Instagram and YouTube), more specifically in the mobility sector analysing two transportation companies (Uber and Lyft) leaders in the US market. In its theoretic...
free text keywords: Sharing Economy, ride-hailing applications, mobility and transportation, e-marketing communication, social media, Uber, Lyft, Web 2.0.
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