A Comparative Analysis of Social Media Marketing by Transportation Network Companies in the Sharing Economy

Master thesis English OPEN
Heymans, Alice;
(2017)
  • Subject: Sharing Economy | ride-hailing applications | mobility and transportation | e-marketing communication | social media | Uber | Lyft | Web 2.0.

The sharing economy is a new business model rapidly expanding. In transportation, many people use innovative services proposed by ride-hailing mobile applications. These technological platforms, operated by networking companies, rely extensively on social media to promo... View more
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