How can Portugal attract more China´S young generation tourists?

Master thesis English OPEN
Liu, Yujing;
  • Subject: Tourism market | Portugal | Chinese young generation | Communication | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

Portugal as a tourism destination has great potential to be further developed, however it is still not well known by the Chinese outbound tourists, especially the young generation who would stay longer and spend more in Portugal. This paper describe the current situatio... View more
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