publication . Master thesis . 2011

A marketing plan for Oqtopus in the Spanish market

Campos, Catarina Alexandre Mota de;
Open Access English
  • Published: 01 Jun 2011
  • Publisher: NSBE - UNL
  • Country: Portugal
Abstract
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This is an academic work developed in the context of the Master Degree in Management lectured by the Nova School of Business and Economics. One of the goals of this work project was to apply some of the business and marketing concepts acquired during the master’s academic year. Within the Market Technology Transfers’ Field Lab, this thesis was an opportunity to simulate the real-life working environment in a company. To achieve this outcome I tried to put myself in the shoes of a Marketing Director that has to mak...
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