A marketing plan for the ice cream brand Max Adventures in food service

Master thesis English OPEN
Carbó, Marina Cercós;
(2013)
  • Publisher: NSBE - UNL
  • Subject: Unilever | Ice cream | Max Adventures | Marketing plan

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This project consists on developing a marketing plan in the Spanish market for the ice cream brand Max Adventures in... View more
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