publication . Master thesis . 2012

Corporate social reponsability strategic corporate social responsability: external and internal outcomes

Laka, Edite;
Open Access English
  • Published: 01 Jan 2012
  • Country: Portugal
Abstract
This study investigates the importance and benefits of having a strategic Corporate Social Responsibility (CSR) program by testing the interrelationships between strategic CSR with three external (reputation, corporate image, and customer loyalty) and four internal (organizational commitment, job satisfaction, performance, and organizational deviance) variables. 269 clients and non-clients along with 190 employees and their direct supervisors completed the survey. Strategic CSR has shown to have a positive impact on all the variables studied with the exception of organizational deviance. Practical implications and suggestions for future research are discussed.
Subjects
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: Corporate social responsibility (CSR), Reputation, Performance, Organizational commitment, :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
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