Corporate social reponsability strategic corporate social responsability: External and internal outcomes

Master thesis English OPEN
Laka, Edite;
(2012)
  • Subject: Performance | Corporate social responsibility (CSR) | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica] | Reputation | Organizational commitment
    acm: ComputingMilieux_THECOMPUTINGPROFESSION

This study investigates the importance and benefits of having a strategic Corporate Social Responsibility (CSR) program by testing the interrelationships between strategic CSR with three external (reputation, corporate image, and customer loyalty) and four internal (org... View more
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