Online consumer behavior: The tablet shopper – A new kind of customer?

Master thesis English OPEN
Grohmann, Christopher;
(2014)
  • Subject: Online consumer behavior | Online flow theory | Experiential behavior | Goal- directed behavior | Tablet shopping

Tablet computers are on the rise and are increasingly superseding stationary computers in terms of modern online shopping. This paper therefore aims on understanding how tablet and website characteristics might impact online consumer behavior. The collected data resulte... View more
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