Healthy brand extentions targeted at adolescents: Can products encourage healthier eating habits and still be fun?
Santos, Clara Nobre Braga dos;
Publisher: NSBE - UNL
Subject: Adolescents | Brand image | Brand extension | Health
mesheuropmc: health care economics and organizations
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
This study aims to understand if launching healthy extensions of brands that have high
acceptance among adolescen... View more