Healthy brand extentions targeted at adolescents: Can products encourage healthier eating habits and still be fun?

Master thesis English OPEN
Santos, Clara Nobre Braga dos;
(2013)
  • Publisher: NSBE - UNL
  • Subject: Adolescents | Brand image | Brand extension | Health
    mesheuropmc: health care economics and organizations

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This study aims to understand if launching healthy extensions of brands that have high acceptance among adolescen... View more
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