Shyness in consumer behavior

Master thesis English OPEN
Kusterer, Sandra;
(2017)
  • Subject: Complaint | Consumer behavior | Channel choice | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica] | Shyness
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

Shyness is widespread among the population and affects a large group of consumers. Companies, however, have barely knowledge about this kind of consumers and their behavior. Particularly in the field of complaint management the barriers which prevent consumers of voicin... View more
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