SME competitiveness: An internationalization strategy for Dom Pedro Hotels

Master thesis English OPEN
Feldmann, Hannah Henrike;
  • Subject: SME hotel investment | Internationalization strategy | Portuguese hotel chain | South Brazilian hotel industry | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

This paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This findi... View more
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