Marketing plan for Snack Books

Master thesis English OPEN
Santos, Bernardo Vilaça Ribeiro dos;
(2009)
  • Publisher: NSBE - UNL

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics In 2008 LeYa had the desire to grow in two different ways: gaining market share to competitor firms in the book ... View more
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