publication . Master thesis . 2016

What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers?

Barbeiro, Sofia Pereira;
Open Access English
  • Published: 01 Jun 2016
  • Country: Portugal
Abstract
As it grows older, the Millennial generation is gaining relevance for companies, especially when considering their demands and choices as consumers. But what is Millennials’ opinion with regard to Corporate Social Responsibility (CSR)? And how does the Millennial generation react to CSR initiatives by companies? Since CSR is gaining more importance nowadays, these are the main questions addressed by the present research. Based on primary data collected via semi-structured interviews and an online questionnaire, important implications from this working project are drawn. In theoretical terms, it highlights the different roles CSR assumes in society from the persp...
Subjects
free text keywords: Millennials, Corporate social responsibility, Attitudes, Consumption behavior, :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
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