Strategy definition of a new business opportunity in mobile-casual gaming: Partnership between Nmusic and Rovio Entertainment Ltd.

Master thesis English OPEN
Correia, Ana Claúdia Moreira;
(2014)
  • Publisher: NSBE - UNL
  • Subject: Mobile games | Digital music | Business model | Implementation plan

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics The music and mobile gaming industries are fast growing industries, where innovation plays a key role. These indu... View more
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