Strategy definition of a new business opportunity in mobile-casual gaming: Partnership between Nmusic and Rovio Entertainment Ltd.
Correia, Ana Claúdia Moreira;
Publisher: NSBE - UNL
Subject: Mobile games | Digital music | Business model | Implementation plan
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
The music and mobile gaming industries are fast growing industries, where innovation plays a key role.
These indu... View more