The money mission matrix
Social entrepreneurship | Stakeholders | Money mission matrix | Drivers | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Social entrepreneurship is popular in current academics and other media. This thesis adds to this
literature by discovering what the drivers are for sustainable social entrepreneurship. Several
stakeholders were identified, creating profiles of the key players in social entrepreneurship. These
stakeholders uncovered key factors that represent the drivers for sustainable social
entrepreneurship. Key factors were then aligned along the two dimensions: Money and Mission.
This created four profiles of organisations, each representing several key factors. The model helps
explain the drivers for sustainable social entrepreneurship (competitiveness, financial
sustainability, social impact, network, motivation and structure) by using these four profiles.
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