publication . Master thesis . 2013

Business model optimization of Prego Gourmet

Salema, José Frederico Bettencourt;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: NSBE - UNL
  • Country: Portugal
Abstract
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics Prego Gourmet is a fast food restaurant which sells refined versions of a traditional Portuguese dish inside shopping centers in the area of Lisbon. The company is at the beginning of its expansion strategy. This work project is a prospective analysis on what the company should do to in order to optimize its business model and grow in Portugal during 2013. A mixed strategy of franchising and owned stores is purposed, because it allows the company to achieve quick development at lower costs. Learning curves associa...
Subjects
free text keywords: Prego Gourmet, Portugal, Fast food, Business processes, Optimization, Franchising
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