Vegetables, an innovative nut: A Marketing Plan developed for PepsiCo Iberia

Master thesis English OPEN
Braga, Manuel Maria Godinho Vieira dos Reis;
(2014)
  • Publisher: NSBE - UNL
  • Subject: Health | Snacks | Innovation | Vegetables

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics Nowadays people have an increased concern with health and wellness. However, although this existent trend, some segm... View more
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