publication . Master thesis . 2013

Internationalization strategy of Altis Hotels to Madrid, Spain

Nunes, Joana Raquel Augusto;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: NSBE - UNL
  • Country: Portugal
Abstract
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics Altis Hotels Group is a successful family owned hotel group that holds a portfolio of several hotels in Lisbon, Portugal. Despite the success in the Portuguese market, aspects 3 such as the current economic crisis led Altis to consider the option of internationalizing and exploring opportunities in new markets. Initially, the company’s competitiveness in the Portuguese market was analysed in order to understand whether it has the necessary skills to pursue internationalization. This analysis was followed by a macr...
Subjects
free text keywords: Altis Hotels, Hotel industry, Internationalization strategy, Spain
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