The impact of online brand community on electronic word-of-mouth communications

Master thesis English OPEN
Beirão, Bernardo de Figueiredo Mateus (2010)
  • Publisher: NSBE - UNL
  • Subject: Electronic word of mouth | Brand community | Virtual community | Product recommendations

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics Through brand communities, people share essential resources that may be cognitive, emotional and material in nature.... View more
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