publication . Master thesis . 2013

Building clusters for CRM strategies by mining airlines customer data

Miranda, Helena Sofia Guerreiro de;
Open Access English
  • Published: 25 Feb 2013
  • Country: Portugal
Abstract
Trabalho de Projeto apresentado como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação, especialização em Estudos de Mercado e Gestão de Relacionamento com o Cliente As airlines strive to gain market share and sustain profitability in today’s economically challenging environment, they should develop new ways to optimize their frequent flyer programs while increase revenues. Aware of the challenges, airlines want to implement a customer relationship management (CRM) strategy based on customer analytics and data mining techniques to support marketing decisions. So, to achieve this goal, we have to apply clustering techniques t...
Subjects
free text keywords: Cluster analysis, Airlines, Data mining, Decision support, Customer relationship management
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