publication . Master thesis . 2011

Couch & Brunch: the breakfast chain business model

Geraz, Sara Cristina Faria;
Open Access English
  • Published: 01 Jan 2011
  • Publisher: NSBE - UNL
  • Country: Portugal
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics In an increasingly health-conscious society, a market gap pops up in the Portuguese restaurant business sector. Indeed, one may notice the inexistence of an attractive specialized breakfast provider, hampering the realization of what seems to be claimed, the most important day meal, in what health and diet are concerned. Hence, the objective of this work project is to build a complete business model for a breakfast chain, a brand new market concept, offering in fact, an overall charming morning experience to custo...
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