Ethical consumer behavior

Master thesis English OPEN
Wiederhold, Marie; (2017)
  • Subject: Ethical consumer behavior | Sustainable fashion | Attitude-behavior gap | Fast fashion | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

In today’s society the trend of ethical consumerism is undeniable, yet, even though consumers are ethically concerned, they rarely transform their intentions into a green purchasing behavior – a phenomenon that is also present in the sustainable fashion industry. ... View more
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