Creating Societal Benefits and Corporate Profits

Article English OPEN
Raisch, Sebastian ; Probst, Gilbert ; Gomez, Peter ; Zimmermann, Alexander (2014)
  • Journal: (issn: 1532-9194)
  • Subject: Sustainability | Innovation | Strategy | New product development | Corporate social responsibility
    • ddc: ddc:330/650

The odds of launching a new business that creates value for both the company and the public can be improved with good planning. An in-depth analysis of how four companies created for-profit initiatives that also have high societal value suggests that each followed a sim... View more
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