Creating Societal Benefits and Corporate Profits

Article English OPEN
Raisch, Sebastian; Probst, Gilbert; Gomez, Peter; Zimmermann, Alexander;
(2014)

The odds of launching a new business that creates value for both the company and the public can be improved with good planning. An in-depth analysis of how four companies created for-profit initiatives that also have high societal value suggests that each followed a sim... View more
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