publication . Article . 2014

Creating Societal Benefits and Corporate Profits

Raisch, Sebastian; Probst, Gilbert; Gomez, Peter; Zimmermann, Alexander;
Open Access English
  • Published: 01 Jan 2014
  • Country: Switzerland
The odds of launching a new business that creates value for both the company and the public can be improved with good planning. An in-depth analysis of how four companies created for-profit initiatives that also have high societal value suggests that each followed a similar step-by-step process to achieve what the researchers call synergistic value creation. Those steps include establishing cross-business incubators and installing multi-perspective monitoring systems.
free text keywords: Sustainability, Innovation, Strategy, New product development, Corporate social responsibility, ddc:330/650
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