Fashion clothing involvement, opinion leadership and opinion seeking amongst black generation Y students

Doctoral thesis English OPEN
Tshabalala, Pulaki Joseph;
  • Publisher: North West University
  • Subject: Fashion clothing | Product involvement | Fashion opinion leadership | Fashion opinion seeking | Black Generation Y students

MCom (Marketing Management), North-West University, Vaal Triangle Campus, 2014 Opinion leadership and opinion seeking are central constructs in academic studies of new product innovations. Fashion opinion leaders as those individuals who accelerate the fashion maturi... View more
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