The effect of a customer-centric approach towards doctors in a private hospital

Doctoral thesis English OPEN
Van der Westhuizen, Mario;
(2014)
  • Subject: Customer service | Product centricity | Customer centricity | Customer satisfaction | Customer loyalty | Private healthcare | Doctor relations

MBA, North-West University, Potchefstroom Campus, 2014 Globally, trade and industry has shifted its focus from the traditional service delivery approaches to various alternative practices to be more successful, cost efficient, customer orientated, flexible and innova... View more
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