publication . Thesis . 2014

The effect of a customer-centric approach towards doctors in a private hospital

Van der Westhuizen, Mario;
Open Access English
  • Published: 01 Jan 2014
  • Country: South Africa
MBA, North-West University, Potchefstroom Campus, 2014 Globally, trade and industry has shifted its focus from the traditional service delivery approaches to various alternative practices to be more successful, cost efficient, customer orientated, flexible and innovative. This shift in focus has lead to organisations applying a customer centric approach in their business. In order to understand customer centricity, it is necessary to be familiar with the term customer service. Customer service is the offering of services to customers before, during and after a purchase. It is a series of activities designed to enhance the level of customer satisfaction, i.e. the...
free text keywords: Customer service, Product centricity, Customer centricity, Customer satisfaction, Customer loyalty, Private healthcare, Doctor relations
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