Dining atmospherics and food and service quality as predictors of customer satisfaction at sit-down restaurants

Article English OPEN
Daniel Petzer; Nedia Mackay;
(2014)
  • Publisher: AfricaJournals
  • Journal: African Journal of Hospitality (issn: 2223-814X)
  • Subject: TX901-946.5 | service quality | HF5001-6182 | customer satisfaction | dining atmospherics | Business | sit-down restaurants | food quality | Hospitality industry. Hotels, clubs, restaurants, etc. Food service

South African sit-down restaurants operate in a fiercely competitive environment and customer satisfaction has proven critical for survival in this and other service industries. A satisfied customer spreads positive word-of-mouth, returns, and contributes to profitabili... View more
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