publication . Thesis . 2005

Franchising in the banking environment : middle management program

Britz, Louise;
Open Access English
  • Published: 01 Jan 2005
  • Publisher: North-West University
  • Country: Bangladesh
Thesis (M.B.A.)--North-West University, Vaal Triangle Campus, 2006. Franchising as a growth tool is becoming a very appealing business model which has highly successful examples in almost every business sector in the world. However in the banking environment, First National Bank has been the first bank to take the lead in South Africa by introducing the franchise concept to create value for its customers. Not all businesses are suitable to become franchises therefore the aim of this research was to establish what critical success factors can be considered as essential when a bank decides to implement the franchise concept. Banks need to decide if franchising is ...
Related Organizations
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue