publication . Thesis . 2002

Relationship marketing of small to medium sized textile retailers in the Northwest Province

Musika, Fred Angels Amulike;
Open Access
  • Published: 01 Jan 2002
  • Publisher: Potchefstroom University for Christian Higher Education
  • Country: Paraguay
Abstract
Thesis (M.Com. (Marketing))--Potchefstroom University for Christian Higher Education, 2003. This study concentrated on the concept of relationship marketing and its implementation by small and medium sized textile retailers in the Northwest province of South Africa. This study addressed the gap between the relationship marketing theory and its implementation by small and medium sized textile retailers in the textile industry of the Northwest province. Researchers in relationship marketing have started to realise that there is a definite need for detailed empirical evidence on how relationship marketing could be implemented in order to establish a beneficial cust...
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