publication . 0044 . 2007

An investigation into the pricing methods used by small and medium-sized enterprises

Gape, Hamilton Tshegofatso;
Open Access
  • Published: 01 Jan 2007
  • Publisher: North-West University
Abstract
Thesis (Ph.D. (Business Management))--North-West University, Potchefstroom Campus, 2007. This thesis investigates the pricing methods used by small and medium-sized enterprises (SMEs). Prices are a key determinant of demand which influences revenue and in turn the business' profits. A business may fail if products and services are priced incorrectly. Pricing decision is, therefore, one of the critical success factors of a business, including SMEs. There is consensus widely disseminated in the textbook literature, that successful pricing can only be achieved when a multiplicity of factors are considered and managed and different pricing me...
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue