Thesis (Ph.D. (Business Management))--North-West University, Potchefstroom Campus, 2007.
This thesis investigates the pricing methods used by small and medium-sized enterprises
(SMEs). Prices are a key determinant of demand which influences revenue and in turn the
business' profits. A business may fail if products and services are priced incorrectly.
Pricing decision is, therefore, one of the critical success factors of a business, including
There is consensus widely disseminated in the textbook literature, that successful pricing
can only be achieved when a multiplicity of factors are considered and managed and
different pricing me...