Customer retention management for the hotel industry in Gauteng

Doctoral thesis OPEN
Petzer, Daniël Johannes;
(2005)
  • Publisher: North-West University
  • Subject:
    acm: ComputingMilieux_MISCELLANEOUS

Thesis (Ph.D. (Marketing))--North-West University, Potchefstroom Campus, 2006 The effects of globalisation, local economic conditions, and developments in the service-, tourism-, and hotel industries, as well as increasing competitiveness, have led to major change... View more
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