publication . Thesis . 2018

Identifying factors that influence purchasing behaviour of black metrosexual facial skincare products in Gauteng

Siqebengu, N.;
Open Access English
  • Published: 01 Jan 2018
  • Publisher: North-West University
  • Country: Paraguay
MBA, North-West University, Potchefstroom Campus Consumer behaviour aims to provide businesses with the intelligence that will enable growth and development. Several factors influence consumers in their purchasing decision-making. This study aims to identify factors that influence purchasing behaviour of facial skincare products of black metrosexual men residing in Gauteng. Three seminal consumer behaviour models were used as theoretical base; Howard-Sheth, Engel, Kollat and Miniard, and the Black box model. The study is an exploratory purchasing behavioural study and followed a qualitative research design. Interviews were conducted with nine black metrosexual m...
free text keywords: Consumer behaviour, metrosexual, facial skincare, male, buying behaviour, South Africa
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