Identifying factors that influence purchasing behaviour of black metrosexual facial skincare products in Gauteng

Doctoral thesis English OPEN
Siqebengu, N.;
(2018)
  • Publisher: North-West University
  • Subject: Consumer behaviour | metrosexual | facial skincare | male | buying behaviour | South Africa

MBA, North-West University, Potchefstroom Campus Consumer behaviour aims to provide businesses with the intelligence that will enable growth and development. Several factors influence consumers in their purchasing decision-making. This study aims to identify factors ... View more
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