Telling or selling? Experiencing South African cultural heritage tourism products

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Ivanovic, Milena; Saayman, Melville;
  • Subject: Cultural heritage product | tourist experience | heritage interpretation | South Africa

With the advent of the experience economy the unique experiential value of cultural heritage products comes to the forefront of cultural tourism development and is the main value proposition for emerging destinations, including South Africa. As South Africa’s democracy ... View more
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