Key success factors in managing the visitors' experience at the Klein Karoo National Arts Festival / Erasmus L.J.J.
Erasmus, Lourens Johannes Jacobus
- Publisher: North-West University
Event tourism | Festival experience | Key success factors | Klein Karoo National Arts Festival | Management | Segmentation tourism demand | Travel motives | Bestuur | Feeservaring | Gebeurtenis-toerisme | Klein Karoo Nasionale Kunstefees | Reismotiewe | Segmentering | Sleutel suksesfaktore | Toerisme-vraag
The ABSA Klein Karoo National Arts Festival (KKNK) is one of the biggest and most popular
Afrikaans arts festivals in South Africa, and since its modest beginnings in 1994, the festival has
grown significantly with an estimated 85518 visitors attending the festiva...