A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry

Doctoral thesis English OPEN
Mostert, Clarise Letitia;
(2015)
  • Subject: Social media | Marketing | South Africa | Tourism | Tourists | Sosiale media | Bemarking | Suid-Afrika | Toerisme | Toeriste

PhD (Tourism Management), North-West University, Potchefstroom Campus, 2015 The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social... View more
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