An inventory of marketing skills essential for tourism entrepreneurs: a 3–domain approach

Article English OPEN
N. de Klerk; A.L. Bevan-Dye; A. Garnett;
(2012)
  • Publisher: Academic Journals [© 2010 Academic Journals]
  • Subject: Marketing skills | Tourism marketing | Entrepreneurship

This article postulates that specific marketing skills contribute to the success of a tourism entrepreneur. The purpose of the research was first, to identify the marketing skills that are critical to the success of tourism entrepreneurs, and secondly, to present findin... View more
Share - Bookmark