An inventory of marketing skills essential for tourism entrepreneurs: a 3–domain approach

Article English OPEN
N. de Klerk; A.L. Bevan-Dye; A. Garnett;
  • Publisher: Academic Journals [© 2010 Academic Journals]
  • Subject: Marketing skills | Tourism marketing | Entrepreneurship

This article postulates that specific marketing skills contribute to the success of a tourism entrepreneur. The purpose of the research was first, to identify the marketing skills that are critical to the success of tourism entrepreneurs, and secondly, to present findin... View more
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