Quantifying the telecommunication opportunity at the base of the pyramid in South Africa : a retail perspective

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Meyer, Ignatius;
  • Subject: Geo-demographics | Retail | BOP | Mobile Phone | Technology adoption | Location Analytics | GIS | Retail Strategy | Geo-demografie | Kleinhandel | Selfoon | Tegnologie-aanvaarding | Plekontleding | Kleinhandelstrategie

MBA, North-West University, Potchefstroom Campus, 2014 This study focuses on the telecommunication industry, specifically the mobile phone market at the base of the pyramid (BOP). A supply vs. demand stance is taken whereby demographic data offer insight into the dem... View more
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